I like researching, walking, shoestring backpacking to places that took a long time to find information on, and making maps.
I transitioned out of the 9-5 work life in 2014 to create the sustainable lifestyle that keeps me productive and sane. I travel, meet inspiring people, read, walk, cook, and work on things I find meaningful.
I write about Japan travel and culture for topics I usually research in Japanese or learn first hand from locals. I write to provide information on niche topics that I wish I could have just searched up, such as LGBTQ travel. And I also write to share nuances of East Asian culture, travel, and intersectional identities that challenge stereotypes and easy categorization.
My other work includes:
- Open-source maps at Niche Tokyo
- Content marketing consulting
- Personal & startup writing on Medium
- Photography on Unsplash used by companies like Adobe, Xero, and Buffer.
My short bio:
I’m a Vancouver-born, Chinese-Canadian content marketing consultant, writer, and project starter. I run a content marketing agency based in Hong Kong, specialising in the web and mobile app development, impact investing, and startup industries. My mission is to share East Asia’s entrepreneurial talent and creativity with an English-speaking global audience.
I have worked in social innovation and startup spaces in Canada, the United Kingdom, Hong Kong, and Japan. Some of the organisations I’ve contributed to are TEDxYouth@HongKong as a founding team member, SOW Asia, LearnLab China (光合空間) to create accelerator programs in Hong Kong and China, LaunchPilots (領創派) and MakerBay (工匠灣), Hong Kong’s first makerspace.
I am an avid reader and history enthusiast, heavily influenced by post-colonial theory. I highly appreciate aesthetics, attention to detail, and technical aptitude in any field of pursuit. I love waking up to a fresh early morning, bouldering, and brewing tea or coffee. My preferred modes of transport are cycling, walking, and taking trains.
My longer bio:
Athena runs a boutique content marketing agency with an East Asian focus for startups and web and mobile app development. She has worked with organisations in the impact investing space such as SOW Asia and LearnLab China (光合空間) to create accelerator programs in Hong Kong and China. She prefers to work with companies that create explicit or implicit social impact like LaunchPilots (領創派), which empowers university student leaders, and MakerBay (工匠灣), Hong Kong’s first makerspace.
She has founded community projects in Canada, and conferences in Hong Kong, and supports initiatives that support entrepreneurship and innovation. She has also judged regional Asian social entrepreneurship events and presented at startup and international development conferences respectively.
Related to her previous experience, she seeks out local innovators, entrepreneurs, investors, philanthropists, policy makers, artists and makers to create knowledge exchanges. She also helps new startups develop their products and businesses. This includes product development, business development, building an online presence, and community building. She holds an Honours Bachelor of Arts specialising in East Asian Studies and English Literature from Trinity College at the University of Toronto, a Masters of Social Science in Media Management from Hong Kong Baptist University, and a Masters of Science in Population and Development at the London School of Economics and Political Science (LSE) with a thesis on the long-term development effects of weather seasonalities in South Asia.
History as a community organiser
Believing strongly in being part of the solution to problems that she cares about, Athena volunteers her time to work with individuals and communities who are creating positive social and environmental change. She initiated Project OUTPost, a grassroots anonymous community art project that received postcard submissions from around the world in 3 short months to produce a solo exhibition in the University of Toronto’s Hart House and as part of Pride Toronto 2011’s Artwherk Exhibition. She also organised industry events for the international development sector while studying in the LSE. In 2010, she co-founded TEDxYouth@HongKong, which has since gone on to set records as Hong Kong’s largest TEDx event, only fully bilingual TEDx conference.