Japanese Culture

The Market of $1000 Rice Cookers: Rice in Japan Explained

Ever wondered how BIC Camera has isles of 50,000-100,000+ JPY (500-1000+ USD) rice cookers? Or perhaps you’ve seen posters and adds with chopsticks holding a few steaming grains above a delicate rice bowl? The above diagram basically sums it up: the Japanese take their rice seriously. You can find the original Japanese diagram is from […]

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