The Market of $1000 Rice Cookers: Rice in Japan Explained

Ever wondered how BIC Camera has isles of 50,000-100,000+ JPY (500-1000+ USD) rice cookers? Or perhaps you’ve seen posters and adds with chopsticks holding a few steaming grains above a delicate rice bowl? The above diagram basically sums it up: the Japanese take their rice seriously. You can find the original Japanese diagram is from the Yamatane Corporation. The Right Rice for the Right Dish Despite Japanese rice being classified as Northern, pearl-like rice as opposed to the Southern long-grained ‘Thai’ rice, they have their own sub-segments. Rice that is more plain and ‘hard’ (such as masshigura) is better for soaking up…